Internet gambling is on a roll in the US market after years lurking in the shadows.
New Jersey starts its online wagering on Tuesday next week, becoming the most populous state to do so after Nevada and Delaware.
Other states have become active since 2011, when the US federal government signaled it would not block most forms of Internet wagering. California, Illinois and Pennsylvania are considering such moves.
Using geolocation technology, the systems require that gamblers be located within the state. However, reciprocal agreements could allow gamblers to cross state lines as more states authorize online bets.
“Once these states are successful within their borders, they will figure out how to pool players across state lines to take bets from each other, and a lot of other states will jump in,” Whittier Law School professor I. Nelson Rose said.
Morgan Stanley estimated legal US online gambling revenues would reach US$670 million next year, increasing to US$9.3 billion in 2020.
The launch in a handful of states “will release a floodgate of investor interest in the online space, and spur new states to open to reap tax dollars,” analyst Vaughan Lewis said in a note to clients.
The US has a patchwork of gambling regulations. While casino gambling was only allowed in Nevada a few decades ago, New Jersey allowed casinos in Atlantic City in the 1970s and many states have either commercial or Indian tribe casinos.
Until recently, the federal government claimed that online gambling was unlawful. However, a 2011 US Department of Justice legal opinion said only sports betting would be considered illegal.
Nevada authorized online poker last year, and Delaware and New Jersey passed laws allowing a full range of casino games.
However, Rose said the Internet opens up new categories of gambling, ranging from “social” games to virtual slot machines.
The gaming industry relies on federal guidelines for online betting, but US Congress has been deadlocked on the matter amid disputes over whether any law would cover poker alone or a full range of games.
Despite existing bans, Americans spent US$2.6 billion on online gambling last year in a global industry worth US$33 billion, according to a study for the American Gaming Association, which represents commercial casino operators.
Chris Thom, chairman of the online payment and identification firm SecureTrading, said the patchwork state-by-state system hampers efforts to develop a competitive online gaming industry in the US.
Thom said federal legislation would enable greater consumer protection and help outlaw unlicensed operators.
A national system could also generate revenues for the federal government.
However, “the longer it goes on, the more difficult it is to produce a federal bill that is clean and straightforward,” Thom said, adding that states will want to maintain existing rules and not join a federal system.
The American Gaming Association has also called for federal rules.
“While we have long supported federal regulation versus state regulation, the most important point is that online gaming must be regulated to protect consumers and ensure the integrity of the games,” association president Geoff Freeman said.
US Representative Jim McDermott has introduced a bill to ensure taxes and fees are collected within a regulated regime.