Mon, Sep 02, 2013 - Page 5 News List

Indian TV channel seeks success with weddings

AP, NOIDA, India

Shagun TV says its aim is to give a platform to middle-class Indians who want to be in the spotlight.In fact, couples shell out between US$11,000 and US$19,000 to flaunt their multiday wedding festivities on the channel — with the price depending on how many nights of the celebration they want aired.

“You want to put your life on display more and more,” said Santosh Desai, a sociologist and writer.

“Earlier, your hierarchy was based on the community that you came from. As that becomes less and less important and as you become more cosmopolitan, how do you communicate who you are and where you have reached?” Desai said.

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