Facebook’s Instagram policy changes, announced on Monday, may let advertisers use teenagers’ photos for marketing, raising privacy and security concerns, said Jeffrey Chester, executive director for the Center for Digital Democracy.
The new policies, which now apply to users as young as 13, enable Instagram, a photo-sharing service that Facebook bought in August, to use members’ names, text, photos and other content with marketing messages, the company said on its site.
Facebook, operator of the world’s largest social network, with more than 1 billion users, is changing policies for its Instagram unit as it looks for ways to increase revenue across its services. Instagram, popular with teens and young adults, current has more than 100 million users, Facebook chief executive officer Mark Zuckerberg said in September.
Facebook “sees teens as a digital goldmine,” said Chester, whose group is focused on privacy issues. “We will be pressing the [US] Federal Trade Commission to issue policies to protect teen privacy.”
If users are younger than 18, then they “represent” that at least one parent or guardian has also agreed to content being used in marketing, the updated usage terms say. The changes are aimed at protecting members and preventing abuse, Instagram wrote on a blog.
In the updated policy document, Instagram also said it may not always identify paid services or sponsored content. The company said it does not claim ownership of any content on the service, though some businesses may pay to display users’ names, likeness or photos in connection with sponsored content.
“This means we can do things like fight spam more effectively, detect system and reliability problems more quickly, and build better features for everyone by understanding how Instagram is used,” it added.