Residents of Bethel, Alaska, know from cable TV ads what the major fast-food chains offer: chicken at KFC, burgers at McDonald’s and tacos at Taco Bell. They just have not been able to get any of it.
The city of 6,200 people is about 64km inland from the Bering Sea in far western Alaska and the closest fast food other than a Subway sandwich shop is in Anchorage, 645kms and a US$500 round-trip plane ticket away.
So they were elated to learn that Taco Bell was soon going to open a restaurant. However, the joy, turned into disappointment. The flyers announcing the chain’s arrival were a hoax — the result, police say, of a feud between two residents, but all was not lost.
Taco Bell executives learned of the mix-up and planned an enormous feast yesterday flying enough ingredients from Anchorage to make 10,000 tacos.
“It’ll be a big event for our community,” Bethel Mayor Joe Klejka said.
Taco Bell will offer its fare for free. There will be 430kgs of seasoned beef, 136kgs of lettuce, 68kgs of cheddar cheese, 226kgs of reduced fat sour cream and 136 kgs of tomatoes.
The chain is accustomed to feeding large groups of people in far-flung places.
“If we can feed people in Afghanistan and Iraq, we can feed people in Bethel,” company chief executive Greg Creed said, declining to discuss the cost of the feast.
The community-wide event comes at the right time. Since it is the start of the Fourth of July independence day holiday weekend, the population is expected to rise, up to 10,000, as people from outlying villages arrive for the week.
Police Sergeant Chris Salyers said the hoax appeared to be the result of one resident retaliating against another. Flyers went up last month, announcing the opening and including a telephone number to call to inquire about a job at the new restaurant. The number belonged to the targeted person.
Bethel has a large transient population, with people moving from the lower 48 US states to work in the hub city. The city has no bars and will soon have its first movie theater, said Angela Denning-Barnes, news director at radio station KYUK.
There are a dozen or so restaurants, most with similar menus. A couple of restaurants offer some Mexican food, but the price is prohibitive — US$15 for a burrito and rice.
The Subway is quite popular, but getting a taco means flying to Anchorage.
“It’s kind of an expensive taco,” said Sam Blankenship, who works for the city.