Mon, Jan 02, 2012 - Page 7 News List

Gaffes could drive celebrities off Twitter

Reuters, LOS ANGELES

Celebrities might want to resist the urge to send a stream of consciousness on Twitter in the new year after so many of them tweeted their way into trouble on everything from boxer briefs to breast-feeding last year.

NASCAR driver Kasey Kahne became the latest celebrity to blunder on Twitter, when he had to apologize for a tweet critical of public breast-feeding.

However, Kahne has been far from alone in discovering Twitter’s pitfalls. Last year saw former US representative Anthony Weiner resign in a scandal that began with an errant tweet, and the musings of Hollywood stars such as the tech-savvy Ashton Kutcher and comic Gilbert Gottfried generated public controversy.

As a result of those and other scandals, last year may be seen as a turning point when more celebrities and politicians saw the dangers of Twitter and quit sending unfiltered messages, pop culture experts said. Handlers of celebrities are likely to play a larger role in managing the stars’ Twitter accounts.

“There was a time from 2008 to 2011 where Twitter was like, whatever was on your mind, you tweeted about it — literally mindlessly,” said radio host Cooper Lawrence, author of The Cult of Celebrity. “Now you’re going to see the other side of the bell curve, where people are more cautious. Politicians are already more cautious.”

Probably the greatest self-inflicted Twitter wound was suffered by Anthony Weiner. He was an influential Democratic congressman from New York until June when he tweeted a photograph of his bulging underwear to a female college student. At first Weiner claimed his Twitter account had been hacked, but later admitted he was responsible and resigned from office.

“That guy has become now the patron saint of warning people that communicating from the id, which is exactly what Twitter is designed to do, can end up being a really, really bad idea,” said Bob Thompson, professor of television and pop culture at Syracuse University.

Comedian Gilbert Gottfried did not have his career ruined by Twitter, but it cost him a lucrative gig. Gottfried fired off several joke tweets in March about the devastating earthquake and tsunami in Japan.

In one message, he said: “Japan is really advanced. They don’t go to the beach. The beach comes to them.”

Gottfried was roundly criticized in the media and insurance company Aflac fired him as the voice of its iconic duck in television commercials.

“Being the Aflac voice was a large portion of his income and not being able to do that for years and years to come is going to cost him millions of dollars,” said Jo Piazza, author of the book Celebrity, Inc.: How Famous People Make Money.

Kutcher had been a master of Twitter before his miscue, becoming the first tweeter to have a million followers. He also created the online production company Katalyst and embarked on lucrative promotion campaigns for such products as Popchips.

In November, Kutcher created a public uproar when he tweeted a defense of revered Penn State football coach Joe Paterno, who was fired in the fallout from a sexual abuse scandal involving one of his assistant coaches.

Kutcher apologized in a blog post and said he did not know about the abuse scandal when he sent the off-the-cuff tweet that read, “How do you fire Jo Pa?” He also pledged to have his staff at Katalyst manage his Twitter account, as opposed to posting on his own as he had done before.

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