An advertising campaign inviting married women to sign on to a Web site that will allow them to find men they can have affairs with has provoked an angry reaction in the Spanish capital Madrid.
The posters from the victoriamalin.es company on street advertising boards in Madrid invite women to “Relive your passion. Have an affair!” They are accompanied by a photograph of a smiling woman with her arms around an illicit lover.
“You should be ashamed of promoting infidelity,” one angry contributor, Diego Gascon, wrote on the Spanish Web site’s Facebook wall.
“This site makes me sick. What kind of morality are you trying to promote?” wrote Loles Falkner Falgueras, a digital marketing director, on the same wall. “I hope this sort of business does not prosper and you have to close down because there are people who do believe in family, in their partners, in love and it is already hard enough work to keep a family together.”
However, the Web site is obviously looking for a different kind of clientele.
“You only live once as they say, and we want to help you live it to the fullest by establishing this exciting friendly meeting place to privately spice up your everyday life,” it says.