Other provocative anti-smoking campaigns have made waves throughout Europe. Britain’s advertising watchdog received hundreds of complaints after the Department of Health put up posters showing grimacing smokers with fishhooks piercing their cheeks as part of its 2007 “Get Unhooked” campaign.
In Denmark, ads showing bleeding brains and body parts drew some criticism, while others contended the blood-soaked campaign — which appeared in newspapers, on TV and the Internet and in pharmacies — was highly effective.
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