Fri, Sep 18, 2009 - Page 7 News List

US-based Runpee.com prepares to go global

AFP , WASHINGTON

Cinema-goers in Asia and Europe could soon be able to watch movies without keeping their legs crossed or shifting from side to side, as the US-based Runpee.com Web site prepares to expand globally.

Runpee.com has revolutionized cinema-going in the US by telling Americans when they should go to the toilet during a film and how long they have to relieve themselves without missing any good bits.

Dan Florio, who developed Runpee after sitting through the 2005 version of King Kong — all three hours and seven minutes of it — is “rebuilding the site right now so that it will support any character set,” he said. “Once that is in place, hopefully by the beginning of November, I’ll be able to get translations for Spanish, Chinese, French, German, Hindi ... My goal is world domination.”

High on Florio’s list of countries to flood with Runpee are China and India.

The Chinese, who can claim to have made the longest movie ever — the 1928 Burning of the Red Lotus Monastery, which is 27 hours long — have shown a lot of interest in Runpee and “India sells more movie tickets than the United States,” Florio said.

Interest has also been shown in the service by people in Malaysia, Russia and “a Belgian guy who is fluent in English, French and German,” and wants to set up a European Runpee service, Florio said.

The Runpee Web site, which has user-generated content, says most movies have a first toilet moment about 40 minutes into the action, but a few movies could see viewers regretting that they just drank a large cup of tea or soda.

Take The Time Traveller’s Wife, for instance: the first “runpee” moment in that film happens about an hour and 47 minutes into the action.

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