Their strength in the West was evident in Romney's Nevada win: He got 95 percent of the votes of Mormons, in a contest where they comprised 25 percent of the overall turnout.
Romney's attendance at Hinckley's service will give further exposure to their shared faith, but many of those who tune in may be surprised by how similar things look to funeral rites they've witnessed in their own faith.
Hinckley will be buried in traditional all-white Mormon funeral clothes, but the rest of the service will be conducted by officials dressed in the same business suits seen on Easter or Christmas in Christian houses of worship.
And there will be eulogy-like tributes from family members and friends, as well as singing.
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