He said the market for men's grooming, cosmetics and athletic equipment has gone up 20-40 percent in the last five years. Women's rising social position also means they are putting increasing importance on the appearance of potential mates and not just their earning potential and breeding, Kim said.
Tue, Mar 14, 2006 - Page 5 News List
South Korean men turn to cosmetic surgery
NIP, TUCK Rising numbers of men, including the president, have turned to surgery to improve their looks in the hope that this will boost their job prospects and self esteem
AP , SEOUL
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