Rich, intelligent and reasonably photogenic, it is not surprising that France's most media-friendly philosopher is the target of the occasional attack.
But the scale of the assault that is being mounted on Bernard-Henri Levy this autumn has shocked and delighted Paris's literary elite.
Seven books attacking the writer's methods, questioning his intellectual achievements and peering into the origins of his personal fortune are due to be published over the next few months.
Several of the works promise to unmask him as an "intellectual imposter," and a series of libel suits is already under way as he struggles to save his academic reputation from ruin.
For three decades Levy has reigned supreme as the demigod of the television debate show, famous less for his intellectual standpoints than for his beautifully coiffed hair and fondness for displaying more chest than is polite in scholarly circles.
Now his critics are questioning whether BHL, as he is semi-affectionately known, really deserves to occupy the space vacated by Derrida, Sartre, Foucault and other greats of French postwar philosophy.
The authors of a book which dissects his research methods, Le BA BA de BHL (The ABC of BHL), say they were motivated by impatience with his "massive ego," his relentless promotion of himself as "France's greatest intellectual" and with the unquestioning adulation usually accorded him in the French media.
The books reflect an outburst of irritation with the powerful cult of personality Levy has created for himself over the decades, based as much on his glamorous lifestyle as on his publications.
More likely to be feted by Paris Match than by contemporary philosophy journals, Levy appears regularly on the diary pages of French glossy magazines, his arm wrapped around the famously narrow waist of his third wife, the actor Arielle Dombasle.
"It's not possible for the media to hold him up as a great intellectual when he isn't recognized by any philosopher or university," Erwan Poiraud, a professor of political science in Paris, whose doctorate is entitled: "BHL -- a media intellectual," told Le Parisien.
"His strength is in rapid thought. Where a philosopher might take five years to complete a nuanced work, he takes four months to write a book, which comes ready-made for television and radio," Poiraud said.
Richard Labeviere, a journalist with French radio, and Bruno Jeanmart, philosopher at Grenoble University have already finished work on their book, uncompromisingly entitled The Absence of Thought in Bernard-Henri Levy, which concludes that Levy's work is "hollow."
Meanwhile Nicolas Beau, a journalist with the satirical and investigative weekly paper Le Canard Enchainee, has collaborated with another writer Olivier Toscer to produce a study of the origins of the writer's fortune, which is estimated at around euros 150 million (US$191 million).
Much of this wave of interest has been triggered by Levy's controversial book on the murder of the Wall Street Journal reporter in Pakistan, Who Killed Daniel Pearl? Classed a romanquete -- half novel, half investigation -- the book, published last year, upset Pearl's family with its fictionalized recreation of his death and was criticized for its errors and extravagant conclusion -- that Pearl was killed because knew too much about al-Qaeda's attempts to develop nuclear weapons.
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