It also exposes existing products to new populations. For Stonyfield, Squeezers made its organic yoghurts more appealing to children who want novelty and to adults who want convenience foods that also are all natural.
Of course, catering to convenience is no guarantee of success. Plenty of products fail, convenient packaging or not.
Remember the milk that didn't have to be refrigerated? Probably not. Even though it's a boon to long-term storage and is a staple in Europe, shelf-stable milk has yet to catch on in the US.
Portability isn't the only convenience factor that's reshaping food. Portion control also has prompted changes. Nabisco recently rolled out "thin crisp" versions of popular cookies, including Oreos, in 100-calorie packages.
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