"Even if the revenue generated directly from these services accounts for a small percentage of total profits, it will bring a great deal of added value to the venture," Chen said.
As long as you can lure customers into stores, they may spend more on products after enjoying these services, she explained.
According to Chen, beverage sales account for 35 percent of 7-Eleven's revenue in 2001, while service accounts for less than 1 percent.
Breakdowns for other categories were toiletries' 20 percent, books and magazines' 16 percent, fast food such as lunch boxes, sandwiches, rice balls and hotdogs' 16 percent, and food's 13 percent.
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