Tsai: This is a competition between two rivals. We knew we were holding the sale at the same time as Sogo's annual sale.
Before Breeze Center opened, Sogo was very successful with record sales of NT$16.8 billion last year, making it perhaps the best performing department store in the world. We are doing very well however and have the power to fight back now. We have declared retail war on Sogo.
They set their annual sales goal at NT$2.2 billion, and if the number turns out lower than NT1.5 billion, we win. I believe the battle will be very difficult.
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