Wu: We see a positive impact for United from Taiwan's proposed entry to the WTO. With WTO status, Taiwan is in an even better position to build business links with the world. This will build on the already close links between Taiwan and the US and benefit business on the both sides. In the short term, we will still face the challenge of an economic slowdown but we are optimistic for growth in the long term.
TT: Currently the Chen Shui-bian administration is busy putting the final touches on a draft of what has been called a positive and comprehensive policy regarding the implementation of full direct trade, transportation and communications ties with China. What, if any, plans does United have to compete in cross-strait transportation and what do you make of China's talk of classifying the air links domestic, purportedly to ban international carriers from the routes?
Wu: United appreciates that commercial opportunities are growing in both Taiwan and mainland China as the two territories come close to WTO entry. We always monitor trends in the markets and will move quickly to respond to changes in demand. United does not fly between Taiwan and mainland China via other destinations in the region but instead fly non-stop to Beijing, Shanghai, Taipei and Hong Kong from the US. We believe that any initiatives by the two Chinese governments to promote trade, transportation and communications across the Strait will benefit the two economies and have a positive impact on the demand for air transport in general.
TT: What do you think about the local perception that the young, energetic staff employed by Asia-based carriers offer better inflight service than the often aging inflight staff of international carriers?
Wu: As an airline employer, we do not see age as an important factor when it comes to our staff providing quality service to our customers. A cabin crew's service onboard consists of more than just offering drinks and snacks. If I were a passenger I would look for experience -- age is not the key to professionalism.
A major part of their work is to ensure flight safety. They have to be able to react quickly when something happens during an emergency flight situation, only well-trained personnel will know what to do. We have a very strict training program for all pilots and flight attendants. Again, beauty and youth mean nothing in an emergency.
TT: What are the pros and cons of being a woman at the top of one of the biggest international airlines in Taiwan?
Wu: Because I represent a very reputable international company, people don't approach me or avoid me because of my gender -- unless it's related to some women's organizations.
As for business organizations, they are above the gender issues and approach me for who I am and the organization I represent.
I am proud of my gender and grateful that society has matured to the level that this is not really an issue. Actually the heads of several airlines in Taiwan are women, including China Airlines, Philippine Airlines, Air France and British Airways. Personally, I hope to be a role model for young women and encourage them that you can achieve anything you want if you really put your heart into it.
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