Chiu noted that Four Points hopes to attract an equal mix of international business people and local business people from central and southern Taiwan. "The hotel will meet all their business needs comfortably while providing them with convenient access to Chung Ho City as well as Taipei itself."
With the Starwood and Sheraton brand names come benefits. The Starlink system allows business people from all over the world to book a room in any Four Points hotel directly through the Internet.
There are also toll free numbers worldwide for reservations.
Frequent travelers can also apply to be a Starwood Preferred Guest. Membership perks include discounted rates at all Starwood hotels as well as collected points that can be used, like frequent flyer miles, to upgrade hotel accommodations.
As Chiu puts it, "The best thing about the Starwood Preferred Guest system is that no matter where you go, the doors of the best international business hotels are open to you."
The 126-room Four Points hotel also has the option of transferring extra guests to other hotels that belong to Starwood Hotels & Resorts. Through a system called "Team HOT," Four Points can exchange guests with Starwood hotels in Taipei like the Lai Lai Sheraton and the Westin when it is overbooked.
Sheraton started Four Points in 1995 as a "mid-scale hotel brand in North America." Now, Starwood Hotels and Resorts has launched an aggressive campaign in Asia planning the opening of the first three Four Points hotels in Taiwan, Australia and China this year, and expecting to have at least 10 Four Points hotels signed and under development by the end of this year. There are currently 120 Four Points hotels in 10 different countries including Germany, Kenya and Israel.
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