Little S apologizes in wake of bakery investigation

Staff writer, with CNA

Tue, Aug 27, 2013 - Page 3

Talk show hostess Dee Hsu (徐熙娣, better known as Little S), apologized yesterday after a popular bakery chain she has endorsed was accused of false advertising.

“I would like to offer my deepest apologies to the public,” Hsu told reporters, bowing deeply, before the taping of her show.

The popular Top Pot Bakery chain, which advertises bread made from all-natural ingredients, admitted last week to using artificial flavoring in its baked goods.

Taipei’s Department of Health has levied a NT$180,000 fine against the bakery chain and told it to desist from false advertising.

Hsu, 35, said that her husband is an investor in the Top Pot Bakery chain, but is not involved in the company’s operations.

She said that she and her husband are likely to keep their shares in the company for the time being, but she urged the bakery to deal with the incident promptly.

Hsu has become a target of consumer anger over the false claims because she had been heavily promoting the bakery.

Days earlier, Taipei’s Department of Health confirmed that Top Pot was using artificial flavorings in some of its baked products.

The bakery has pulled the baked goods in question off its shelves and has apologized to its customers and promised them refunds.