Internet still trails TV as most-used media, poll shows

Staff writer, with CNA

Sat, Jul 20, 2013 - Page 3

The Internet continues to be the nation’s second-most-used medium after television, with newspapers trailing far behind, according to the results of a survey released yesterday.

The Internet replaced newspapers as the second-most-used medium for the first time last year, after overtaking print media as the nation’s primary news source in 2010, according to Shih Hsin University, which conducted the survey.

Last year, 74.9 percent of respondents said they used the Internet, while 67.7 percent said they read newspapers.

This year, the percentage of respondents who use the Internet remains at 74.9 percent, while the percentage of newspaper readers has dropped to 61.4 percent. Meanwhile, the poll showed that 97.9 percent of people watch TV.

The survey found that on average, people watch television and use the Internet on 6.7 days of the week. They read newspapers on 5.7 days per week, listen to the radio on 5.9 days per week and read magazines on 3.9 days of the week.

People spend 24 hours per week on average using the Internet, 21.1 hours watching TV, and 20.8 hours listening to the radio, according to the survey results. However, they spend only 3.8 hours per week reading newspapers and 4.9 hours reading magazines.

The three newspapers most often read in Taiwan are the Chinese-language Apple Daily, the Liberty Times (the Taipei Times’ sister paper) and China Times, while the three most-read magazines are Next Magazine, Business Weekly and China Times Weekly, according to the poll.

The three most popular radio networks are the Broadcasting Corporation of China, Police Broadcasting Service and Best Radio, the survey found. The three most popular TV networks are FTV, TVBS-News and SET-Taiwan, it showed.

The survey was conducted among 2,010 people aged 15-74 between May 27 and July 8. It had a margin of error of plus or minus 2.2 percentage points.