Student artists win IDA medals

EMERGING TALENT::Taiwanese won for their poster, album cover and packaging designs. However, the contest’s Web site identifies them as coming from China

By Chen Yi-ching and Jason Pan  /  Staff reporter, with staff writer

Fri, Jul 19, 2013 - Page 3

Taiwanese won three gold and four silver medals in the student graphic design category at the 6th International Design Awards (IDA) in California.

Two of the golds and all four of the silvers went to students from National Taiwan University of Science and Technology in Taipei.

The IDA competition was established by the Lucie Foundation in 2007 to recognize and promote emerging talent in architecture and interior, fashion, product and graphic design.

Gold medals were awarded to Lee Pei-wen (李珮雯) for Cloudist, Chan Kai-ming (詹凱名) for Unknown & Trinity and Huang Tsung-min (黃聰閔) for Don’t Tell in poster and other graphic designs.

Lee depicts 25 modern celebrity and historic icons such as Confucius (孔子), Marilyn Monroe and Lady Gaga in her poster.

The figures appear to have different cloud shapes as hairstyles, but a close examination shows they were composed from the mold of the same person.”

“The shallowness of the information age makes it easier for people to disguise themselves. We have lots of personality styles that can change and camouflage [themselves] anytime. Cloud means virtual imagery,” Lee said.

“The personalities between reality and the Internet are not the same. The value of networks and technology depends on how we use them. If we spend too much time or become addicted, it could change every single person and the whole society,” she said.

Chan said it took him two months to come up with the Unknown & Trinity album cover for a gothic band that mixes mystery and medieval art, with images of bats, withered trees and castle.

“Music has power and rhythm, so the graphic design combining a member of band with fantastic cloud, smoke and motion lighting aims to express the spirit of Gothic music,” Chan said.

For Don’t Tell, Huang said he wanted to examine the oppressive nature combination of family and education, where children suffer mental and physical abuse from the high expectations that parents place on them for academic achievement.

Huang said he wondered if this “is this a kind of twisted parental love?”

His poster has the image of two fearful children, with bruises on their faces, swollen red noses and tearful eyes, as they are enveloped in the darkness surrounding them. A piece of memo paper bearing the words “Don’t Tell” is placed across their mouths, to suggest the indescribable pain and suffering by the children in domestic violence cases, and that other family members are “silent witnesses” to such abuse.

Huang said he was reacting to news reports about a Chinese man who was so proud that he had beaten his children to “enable them get into top universities” that he wrote a book about it.

Students who earned silver medals include Huang, for his DNA-Genetically Modified poster and Hua Li-han, for Food, both of which address the issue of global food shortages. Hsiang Wen-chun won for Floating, which focuses on the destruction of historical structures amid rapid urbanization, and Min Hao-siang and Fung Cheng-wen’s Forged package design was inspired by the history and traditions of tea in Asia.

Entries from other Taiwanese, either as individuals or university groups, earned seven honorable mentions in several categories of contest’s student division.

However, all the Taiwanese winners are identified on the IDA’s Web site under “Country: Taiwan, Province of China.”