Taipei 101 and the Tokyo Skytree launched a partnership yesterday aimed at boosting tourism to the two buildings.
The campaign is part of ongoing efforts by the two countries to promote travel exchanges, as this year has been designated the “Taiwan-Japan tourism year,” the Tourism Bureau said.
Following a bilateral railway tourism deal signed last month that offers reciprocal train services under a ticket exchange arrangement, the bureau said it hopes that similar cooperation agreements in other areas will encourage tourist visits from both nations.
“The Taipei 101 Observatory plays an important role in Taiwanese tourism and we hope that its partnership with the Tokyo Skytree will bring more Japanese tourists to the nation,” Tourism Bureau Deputy Director-General David Hsieh (謝謂君) said.
Under the agreement, visitors to the Taipei 101 Observatory with entry tickets whose numbers end with “101” will win souvenirs from both towers.
In conjunction, every 634,000th tourist who visits the Tokyo Skytree will also win the souvenirs. The number “634” was chosen because the Japanese skyscraper is 634m tall.
In addition, from July 1, people who visit both towers and collect special seals can win commemorative stamp sets.
In September, the Taipei 101 Observatory and the Tokyo Skytree will also co-host an exhibition featuring photographs of the two skyscrapers.