Tourism industry needs to improve quality: bureau

Staff writer, with CNA

Tue, Apr 02, 2013 - Page 3

The travel industry will need to do more to ensure quality tourism for Chinese tourists after the number of daily entry permits for Chinese was raised yesterday from 5,000 to 7,000, industry experts said.

The diversity of itineraries should be improved, while more in-depth offerings — such as those centering on golf or ecological tours — should be promoted to maintain quality amid increasing tourist volume, Tourism Bureau Director-General David Hsieh (謝謂君) said.

The issue of quality travel has been highlighted after the government raised the daily quota for Chinese tour group members from 4,000 to 5,000 and the daily quota for independent visitors was raised from 1,000 to 2,000.

Roget Hsu (許高慶), secretary-general of the Travel Agent Association of the Republic of China, said the industry will need to work more closely with Chinese travel agencies to manage the expected influx of visitors.

This means travel agents will have to promote the benefits of traveling to Taiwan, even during off-peak seasons, by offering cheaper deals or travel packages with special themes, he said.

“We must first narrow the gap in tourist numbers between peak and off-peak seasons,” Hsu said, adding that the industry could face an immense challenge next month.

May is usually a time of high travel demand in China.

According to Tourism Bureau data, the number of Chinese visitors increased to more than 2.58 million last year, up nearly 45 percent from 2011.