Entertainment companies join forces to find new star

Staff writer, with CNA

Tue, Feb 05, 2013 - Page 4

Several entertainment companies from Taiwan and Hong Kong yesterday announced that they had formed a business alliance to launch a new talent show to search for the Chinese-speaking world’s next big star.

Taiwan’s Uni-Star Entertainment Media Broadcasting, United Communication Group and Fanghe Advertising are to launch the television show this year along with Hong Kong’s S Entertainment.

The show will be open to participants from Taiwan, China, Hong Kong and Macau, and the winner will be offered a NT$1 million (US$33,800) contract, receive professional training and be featured in television shows and advertisements, executives from the companies said.

A total of NT$60 million is to be invested to produce the show and to cover other expenses, S Entertainment associate director Freeman Lam (林霆鋒) told media in Taipei.

He added that his firm, which is a talent agency, is also seeking to become a publicly traded company in Hong Kong by the end of this year or early next year.

“We hope to combine the strength of the four entertainment agencies under the alliance,” TV personality and Uni-Star Entertainment general manager Belle Yu (于美人) said.

She said she hoped that the joint venture would equip the show’s winner to become a player on the international stage.

Yu said more details about the show and the alliance are to be announced after the Lunar New Year.

Fanghe Advertising chairman Jerry Fan (范可欽) also stressed the importance of pooling the companies’ resources.

He said that the diverse cultures, languages, performing styles cultural and creative environments of Taiwan, China, Hong Kong and Macau offer a unique advantage in the search for and nurturing of the next international star.