Taipei pinning tourism hopes on micromovie series

By Mo Yan-chih  /  Staff reporter

Wed, Aug 01, 2012 - Page 3

With an eye on potential tourist markets in China and South Korea, the Taipei City Government has announced it is shooting micromovies that feature pop stars from the two countries.

The five-episode microfilm, titled Sweet Action, will feature Chinese singer Hu Xia (胡夏) and South Korean actress Cho Hye-sun (趙慧仙) and will include well-known attractions around the city, including Ximending (西門町), Taipei 101, Dadaocheng (大稻埕) and the Eslite Bookstore chain.

The films and publicity will cost about NT$7.9 million (US$260,000), according to Taipei City’s Department of Information and Tourism. The five episodes will each last between three and five minutes and will be available on the Internet next month.

Chao Hsin-ping (趙心屏), commissioner of the department, said the micromovie tells a love story where Hu and Cho meet in Taipei City and fall in love.

The department is to hold promotional activities in China and South Korea after the films are completed.

Taipei Mayor Hau Lung-bin (郝龍斌) yesterday said Taipei is the first city in Taiwan to promote city tourism via micro movies which have emerged as a new movie form recently and he expects the movies to attract more tourists, especially from China and South Korea.

“Direct flights between Taipei and Seoul and more individual visits from China present great opportunities for Taipei to boost city tourism in the two countries and we hope the films and online platforms will allow more people to see the charms of Taipei,” Hau told a press conference at Taipei City Hall.

Direct flights between Taipei International Airport (Songshan) and Gimpo Airport in Seoul, South Korea, were launched in April, prompting the city government to focus more efforts on expanding the city’s tourism markets in South Korea.

Chinese tourists continue to make up the largest group of foreign visitors to Taipei and soon the number of Chinese cities that allow individual visits to Taiwan will increase from nine to 13.

Hu and Cho yesterday attended the press conference, praising Taipei as a great tourist destination with great hospitality and food.

Hu, who became famous in Taiwan after taking part in a singing competition, said he was obsessed with local braised pork rice and Cho said Taipei has become popular with South Korean tourists and said she is looking forward to sampling Taiwanese dishes.