Stores report rise in sales in run-up to Mother’s Day

LOVE YOU!:If you were at the Breeze Center on Friday night, it’s unlikely you’re giving your mom a macaroni necklace, as the swanky mall racked up US$44 million in sales

Staff Writer, with CNA

Sun, May 08, 2011 - Page 2

Jewelry and related fashion accessories have been the most popular gifts in the run-up to Mother’s Day today and restaurants are fully booked this weekend as families prepare to celebrate the special occasion, sources from the retail sector said yesterday.

The upscale Breeze Center in Taipei sold NT$1.28 billion (US$44 million) in luxury goods, mostly designer jewelry and accessories, in just six hours between 6pm and midnight on Friday.

The shopping center reserved this time slot for its VIP customers to prepare for Mother’s Day and sales were NT$470 million higher than during the same promotion last year.

According to the Breeze Center, three of its VIP customers spent about NT$10 million each on brand-name jewelry.

Shinkong Mitsukoshi Department Store, the nation’s largest department store chain, said its month-long Mother’s Day -promotion campaign, which ends today, has seen an increase in sales of more than 10 percent from last year.

The department store said jewelry, shoes, branded bags and household products, such as home appliances, were the top choices for Mother’s Day today.

The department store’s sales target for the Mother’s Day promotion campaign was NT$8 billion, about 3 percent higher than last year, and the strong numbers to date suggest the goal will be easily reached, the retailer said.

Shinkong Mitsukoshi also indicated that restaurants located in the department store’s outlets -nationwide were fully booked for the Mother’s Day weekend.

Pacific SOGO Department Store also reported few openings in restaurants in its stores and said Mother’s Day cakes from bakeries in its stores were enjoying strong sales.

In addition, SOGO said sales of cosmetics during the promotion period had risen more than 20 percent year-on-year and sales of massage chairs were also 20 percent to 30 percent higher than a year ago.