The organizing committee of the Taipei Summer Universiade has received about NT$500 million (US$15.6 million) in noncash sponsorships from corporations, according to the Taipei Department of Sports.
Committee chief Su Li-chung (蘇麗瓊) said that the city’s goal is to get corporations to contribute NT$890 million in products and services to the international sports event, which is to be held in Taipei in August next year.
She said that the target should be easily achieved.
Such noncash sponsorships refer to many different goods and services, including donations of sports equipment, such as badminton rackets, discounts on air tickets for foreign athletes coming to Taiwan for the event and bottled water, the committee said.
Su, who is also secretary-general of the Taipei City Government, said the number of noncash sponsorships received signals the enthusiasm many corporations have for the Universiade.
However, she did not provide a clear accounting of how the NT$500 million total was reached.
Among the sponsors is Taiwan-based Victory Rackets Industry Co, which specializes in badminton rackets and other sports accessories and has pledged more than NT$12 million worth of supplies to the event.
It has also promised to help Taipei promote the event through its 5,000 sales outlets worldwide.
Victory also sponsored the previous Universiade, held in Gwangju, South Korea, last year.
China Airlines and EVA Airways, Taiwan’s two leading international carriers, have pledged to pitch in by offering 10 percent discounts on fares for participants in the event and additional discounts for transporting their luggage and equipment.
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