Sun, Aug 16, 2015 - Page 3 News List

Leaning mailbox postcard design campaign launched

Staff writer, with CNA

State-run Chunghwa Post Co launched a campaign that plays on the popularity of two mailboxes that were bent out of shape by a falling sign that was dislodged by Typhoon Soudelor on Saturday last week.

The company is encouraging people to submit postcard designs to the post office by 12pm today, based on the theme of “Xiao Hong” (小紅, Little Red) and “Xiao Lu” (小綠, Little Green) — the nicknames of the two mailboxes.

“The contest is aimed at providing greater room for creativity,” the company said in a statement. “The leaning mailboxes are so cute that they have healed our hearts and inspired our sense of humor,” the company said.

A panel is to choose 30 finalists from the submissions and then post them online for the public to review and choose 14 winners.

First place will win Chunghwa Post coupons worth NT$12,000, the company said.

The works might also be used as postcards, the company said.

The company also launched a “commemorative seal” campaign that saw mail put into the leaning mailboxes this week stamped with a special seal.

People have flocked to the intersection of Nanjing E Road and Longjiang Road in Taipei to take photographs of the mailboxes, whose fate remains undecided.

It had been decided to exhibit the mailboxes at the Postal Museum’s Taipei Beimen Branch, but due to strong public opposition, the company decided to shelve the relocation plan and wait for popularity to fade before revisiting the issue.

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