New Honduran Ambassador to Taiwan Rafael Fernando Sierra Quesada said his top priorities are seeking more Taiwanese investment in his country and expanding the presence of Honduran products in the Taiwanese market.
“The first thing I will do is to look for Taiwanese companies that are interested in investing in Honduras,” said Sierra, who assumed his new post earlier this year.
“This will help create more job opportunities in Honduras,” he told reporters during a press event earlier this week.
Taiwanese companies can also use Honduras as a gateway to the US and Latin American countries, he said, adding that Honduras is a good place to invest in such sectors as solar energy and coffee.
“We have an FTA [free-trade agreement] with Taiwan, and we have to take advantage of that,” the 38-year-old ambassador said.
The Honduran government has also moved to pass regulations aimed at attracting more foreign investment, he said.
Sierra added that he is trying to expand the presence of Honduran products, such as melons and coffee, in the Taiwanese market.
A growing presence of Honduran products will also help promote the image of Honduras and could be a good way to spark Taiwanese’s interest in visiting the Central American country for tourism, he said.
Honduras boasts a variety of attractions, including beautiful beaches, Mayan ruins and colonial towns.
Appointed by Honduran President Juan Orlando Hernandez, Sierra arrived in Taiwan in late January to take up his post.
Describing Taiwan as an important partner, Sierra said he would make efforts to strengthen relations between the two countries.
Honduras is one of Taiwan’s 22 diplomatic allies.
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