The Greater Taichung mayoral candidates from the Chinese Nationalist Party (KMT) and the Democratic Progressive Party (DPP) have started selling products in bids to raise campaign funds and promote their parties to younger voters.
Chang Shu-sen (張樹森), executive-general of KMT Taichung Mayor Jason Hu’s (胡志強) office, said the campaign has products bearing a logo featuring a receding hairline — because Hu often jokes about his hair and it is a symbol of wisdom — and glasses — because they symbolize the team’s vision in terms of policies.
Chang said a slogan with the logo, “I xi Taichung resident” — with the character xi (喜, delighted) sounding similar to the Taiwanese word for “is,” conveys two ideas.
Photo: Chang Ching-ya, Taipei Times
The slogan translates into “I am a resident of Taichung” and indicates a closeness to the people and an appreciation for being a resident of Greater Taichung, Chang said.
Chang said the office is selling items including T-shirts, book bags and scarves, adding that it is setting up a Web site to sell the products.
Chang said the election on Nov. 29 would be a difficult battle, as DPP candidate Lin Chia-lung (林佳龍) has strong financial capabilities.
Photo: Chang Ching-ya, Taipei Times
Meanwhile, Lin and his campaign team have a similar operation.
Lin’s camp has T-shirts, earphones and water bottles featuring the slogan “Movement to bring hope,” Lin’s campaign office said, adding that it created a mascot called Mibao (米寶).
Lin also features in a campaign album called This is Our Taichung, Our Song (這是咱的台中,咱的歌), Lin’s office said, adding that proceeds from the album are to go to charity.
Lin’s campaign office said that nearly 1,000 T-shirts had been sold, adding that the message is not about Lin personally.
It is patterned after baseball jerseys, with the English word “hope” in the front and the same word in Chinese on the back, Lin’s campaign office said, adding that the item was designed to reflect a baseball player’s spirit of never giving up and being full of hope.
The ideas behind the products have all been from younger staff members, Lin said, adding that the products are themselves an expression of “hope” for change in the municipality.
In response to questions about comments from the Hu camp over Lin’s wealth, Lin’s campaign office spokesman Chuo Kuan-ting (卓冠廷) said the public is well aware which party has more assets, adding that he is certain voters would have be able to make up their own minds on such matters.
Chuo added that the small amount of funding the campaign had raised would hopefully unite pan-green voters.
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