Fri, Oct 03, 2014 - Page 3 News List

Minister calls for better marketing of Taiwanese culture

By Abraham Gerber  /  Staff reporter

Taiwan’s cultural industry often lacks business savvy, Minister of Culture Lung Ying-tai (龍應台) said, adding that more needs to be done to turn the nation’s culture into marketable products.

“At the Ministry of Culture, about 80 percent of what we do is focused on culture activities,” Lung said.

“What I worry about is that we’re not doing enough to make Taiwanese culture marketable,” she said.

The minister said that marketing Taiwanese culture was the nation’s “weakness.”

While foreign museums can support themselves through the licensing of their intellectual property, Taiwan’s National Palace Museum has been forced to rely on government subsidies, she said.

Lung made the remarks at the Advanced Concept Exhibition for next year’s Creative Expo Taiwan, one of the nation’s major design expositions.

Lung also said that changes would be made to next year’s expo to better promote the products featured.

For one, the expo’s dates would be moved from fall to spring, to suit international buyers, she said.

“By moving the time in line with other major East Asian exhibitions, we’ll increase the willingness of international buyers to attend the event,” Lung said.

“International buyers are unwilling to travel the long distance necessary just for our event,” she said.

In addition, while the expo has always been held at the Nangang Exhibition Center, next year’s event would be integrated into the city’s artistic districts, including the Huashan 1914 Creative Park, Songshan Cultural and Creative Park and the Taipei Expo Park, the minister added.

This would place the products featured in a more favorable light, enabling buyers to see how they relate to Taiwanese culture and everyday life, she said.

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