A South Korean pop culture fair featuring dancing, drama, music and a concert by K-pop singer Shin Hye-sung will be held in Taipei tomorrow and on Sunday.
The free event at the Taipei World Trade Center Exhibition Hall 3 will be the largest cultural fair South Korea has held overseas and is aimed at boosting tourism visits to the Northeast Asian country, organizer the Korea Tourism Organization said.
“The fair will be different from traditional trade shows in that it will focus more on interaction with event-goers,” organization director You Jin-ho said, adding that it will feature 124 booths from 85 organizations involved in beauty treatment, cosmetics, health, medical tourism, travel, food and education.
“The event shows that we value the Taiwanese market a lot,” he said.
The organization hopes the fair can help introduce different dimensions of South Korea and promote it as an ideal travel destination, You said.
With increasing travel exchanges between the two nations, You said he was confident that bilateral visits could surpass 1.1 million by the end of this year.
Last year, visits between South Korea and Taiwan hit a record high of nearly 870,000, including about 351,000 from South Korea, the Tourism Bureau said.
To meet this growing demand, both countries have said they will work with airlines to increase direct flights.