Canadian organic products such as maple syrup, soy milk, oats and jellies are being promoted at an exhibition in the nation in partnership with Leezen Co, a local supermarket chain specializing in organic food products.
The 15-day food fair, which began on Thursday in 98 Leezen stores, marked the second promotional event co-organized by Leezen and the Canadian Trade Office in Taipei to introduce Canada’s organic and natural food products to local consumers.
The Canadian Trade Office represents Canada’s interests in Taiwan in the absence of diplomatic ties. It held the first Canadian Food Fair with Leezen in October 2012.
A trade mission led by Robert Ghiz, premier of the Canadian province of Prince Edward Island (PEI), was invited to attend the fair’s opening ceremony in Taipei, in a move to boost exchanges with the local agricultural sector.
“Leezen and Canada have a deep and long-lasting relationship that began a number of years ago,” Canadian Trade Office Director Kathleen Mackay said.
“The visit of PEI Premier Ghiz and the PEI delegation here is a testimony to the close partnership between Leezen and PEI. We really appreciate Leezen’s assistance and support for Canadian and PEI products,” she said.
Canadian exports to Taiwan reached more than C$200 million (US$182 million) in 2012, making Taiwan the fourth-largest export market in Asia for Canada and the 11th-largest worldwide, Mackay said.
Ghiz said that PEI was the fastest-growing Canadian exporter to Taiwan from 2007 to 2012, with an average annual growth of 13 percent.
The province’s main exports to Taiwan include frozen potato products, soybeans and lobsters, he said.
“Prince Edward Island has a growing trade relationship with Taiwan and would like to further explore opportunities to expand that relationship,” Ghiz said.