Thu, Aug 29, 2013 - Page 5 News List

FEATURE: Local designer’s ‘Up Up’ app becomes a runaway hit

By Jake Chung  /  Staff writer

While the program generating the figures for the app also made it more appealing due to the ease of use and the fun factor, Lee said he was aware that such a program would not keep the attention of fans for long.

“We intend to take the design process at a slower pace,” the article quoted Lee as saying, adding that he wanted to make a revision to the program and maybe even an app game based on the figures to maintain fans’ interest in the project.

“Back in the day, if you wanted your works to be known, you had to hold individual expositions or print out the works,” he was quoted as saying, commenting on how the Internet has changed the design industry.

Business overheads are practically nil if utilizing the Internet, Lee said, adding that once the author had a solid fan base, “the fans themselves would become the media once it gets to a certain level: If you have 20,000 to 30,000 fans following your projects, [that is the amount of people who can fit] into multiple Taipei Arenas.”

According to the article, the Walt Disney Company has recently approached Lee and asked him to design several new figurines based on the characters of the Lone Ranger.

Lee cited the Disney approach as yet another example of how the his industry is being turned around, saying: “The Internet allows us to completely bypass media advertising, and instead makes the media come to us.”

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