Fri, Jul 19, 2013 - Page 4 News List

Pavilion planned at Mexican book fair

‘MADE IN TAIWAN’:Illustrator Jimmy Liao will design the theme for the pavilion, which will be set up by the Taipei Book Fair Foundation and the Ministry of Culture

Staff writer, with CNA

A Taiwanese pavilion will be set up for the first time at Mexico’s Guadalajara International Book Fair, the world’s second-largest, to help Taiwanese publishers tap into the Spanish-speaking market, organizers said yesterday.

With a theme of “Beauty, Made in Taiwan,” the 72m2 pavilion is to showcase children’s books, comics and other illustrated publications, along with e-books and e-reading devices, to familiarize Spanish-speaking people with Taiwanese publications, the Taipei Book Fair Foundation said.

Educational books, as well as books for children and young adults, make up a substantial portion of the book market in Spanish-speaking countries such as Mexico, Argentina and Chile, the foundation said, explaining its choice of exhibits.

Illustrated publications also help readers from other countries overcome the language barrier and gain a better understanding of the richness of Taiwanese publications, the foundation added.

Jimmy Liao (幾米), one of the nation’s most famous illustrators, will design the main visual theme for the pavilion, said the foundation, which will jointly set up the pavilion with the Ministry of Culture.

The foundation said it would also subsidize three to four representatives from Taiwan’s publishing sector in an effort to promote copyright trading at the book fair, which will be held from Nov. 30 through Dec. 8.

More than 700,000 people attended the Mexican book fair last year, according to the event’s official Web site.

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