Thu, Jul 11, 2013 - Page 3 News List

Taipei launches maxi pad campaign to boost birthrate

By Mo Yan-chih  /  Staff reporter

In an unusual mixture of tradition and creativity to boost the city’s birthrate, Taipei City’s Department of Civil Affairs yesterday called on pregnant women to donate unused maxi pads or tampons that it would give out as symbols of luck to people hoping to get pregnant.

According to Taiwanese tradition, women can increase their chances of getting pregnant by obtaining unused maxi pads or tampons from pregnant women to share their luck.

The department is inviting pregnant residents to donate unused maxi pads or tampons to district offices until the end of this month. It will give out the pads and tampons to those who are in need starting on Aug. 8.

Department commissioner Huang Lu Ching-ju (黃呂錦茹) said the donation campaign is part of the department’s efforts to boost the city’s birthrate.

“We hope that Taipei residents who want to get pregnant will be blessed by the lucky pads and that their wishes will come true,” Huang told a press conference.

Hsu Chia-ying (許嘉穎), a civil servant at the Shilin District Office who expects to give birth to her second child next month, said many friends had asked her for unused pads or tampons to share her luck in pregnancy.

She said she had also given unused pads to netizens looking for such items online.

Datong District Office director Yang Yen-ying (楊妍盈), who is nine months pregnant, said she received unused pads from pregnant friends soon after she got married, and that such gifts were wonderful blessings.

“I hope that female residents who want to get pregnant will be blessed through this activity,” she said.

According to the department, the number of newborns has increased 59 percent to 29,498 last year since it launched its birthrate promotion program three years ago.

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