Sat, Jun 01, 2013 - Page 4 News List

Taichung bubble tea museum mooted

Staff writer, with CNA

A museum dedicated to Taiwanese bubble tea could open in Greater Taichung by the end of the year to promote bubble tea culture and local tourism, the project’s organizer said.

The Chun Shui Tang Cultural Tea House, a bubble tea maker, said it hopes the museum will help introduce tourists to the quintessentially Taiwanese product, which is unique in being served with black tapioca balls in the bottom of the cup.

“We hope to take this opportunity to promote Taiwanese bubble tea to tourists,” the tea house’s project manager Angela Liu said.

More than 10 percent of the tea house’s customers are foreign visitors, most of whom come from Japan, Hong Kong and other Asian countries, Liu said.

Liu said the museum is planning to provide information on how the product is manufactured, as well as offering courses that would allow visitors to hand-shake their own beverages.

The idea of offering a hands-on tea-making experience came from a successful promotional program the tea house is already running, which it developed with the Tourism Bureau two years ago amid a government bid to diversify tourism through offering more alternative travel options.

About 600 foreigners have participated in the English-language courses so far, Liu said, adding that the response has been positive.

The tea house is also planning to open its first overseas branch in Tokyo later this year as part of plans to tap into the global market where bubble tea has been proving increasingly popular.

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