Wed, Mar 06, 2013 - Page 5 News List

FEATURE: Couple’s vinegar business takes off

LIFE MISSION:Chang Yu-hsuan said she was originally skeptical about the business’ viability, but was convinced once her husband said: ‘This is not a career, it’s a calling’

By Jake Chung  /  Staff writer, with CNA

Tsai’s product has since received awards from Germany’s Red Dot Design Award — a prestigious prize that was first awarded in 1955 — last year, as well as a bronze medal in the Pentaward Concept Award — a worldwide competition exclusively devoted to packaging design and open to anyone.

The winners receive bronze, silver, gold, platinum or diamond awards depending on the creative quality of their work.

Tsai and Chang’s business finally took off last year following receipt of the awards, which enabled the couple to label the product as a “boutique” item and open outlets in department stores.

After some persuasion by the couple, Hsu had also joined the business and the three are planning on expanding the business.

They hoped to make a mark on the vinegar industry in Taiwan, they said.

Looking back on the venture, Chang professed that she had her doubts whether it was worth it to start such a business, but her doubts vanished when Tsai told her: “This is not a career, it’s a calling and it is the right path.”

“I was behind him 100 percent after that,” Chang said, adding that Hsu was also happy to join the team, as he was now doing something that he really wanted to be doing.

Pointing to their insistence on using agricultural products from Taiwan for ingredients, the couple also said that they hoped their efforts would help agriculture in Taiwan take off again.

This story has been viewed 5018 times.

Comments will be moderated. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned.

TOP top