The average Taiwanese spends an average of NT$16,586 (US$568) annually making Web-based purchases, and more than 60 percent of Internet users in the country shop online, a poll showed yesterday.
The survey by the Cabinet’s Research, Development and Evaluation Commission showed that 62.7 percent of netizens engage in online shopping, while 16.7 percent sell products via the Internet.
According to the poll, 74.5 percent regularly use the Internet to access production information and make price comparisons.
Online shoppers make 12 purchases a year on average, with the average amount spent online last year rising to NT$16,586 per person from NT$13,864 in 2010, the poll found.
The heaviest use of online banking services was found in Leinchiang County, Taipei and Hsinchu County.
Internet users in Hualien, Taitung County, Kinmen County and Leinchiang County are the most frequent online shoppers, the poll showed.
The poll found that last year, the number of Internet users in Taiwan who own notebook computers rose to 53.4 percent from 39.7 percent in 2010, and the number of smartphone owners increased from 23.4 percent to 50.7 percent.
Most smartphone owners are aged 20 to 39, while most tablet computer owners are in the over-30 age bracket, the poll showed.
On average, Internet users in Taipei spend 213 minutes per day surfing the Internet, higher than in the rest of the country, according to the survey.
The highest level of computer ownership is in Taoyuan County, where 92.9 percent of households have computers, followed by Hsinchu City with 92.7 percent and New Taipei City (新北市) with 92.1 percent, the poll showed.
At the bottom of the list are Chiayi, Yunlin and Penghu counties, which have a household computer ownership rate of about 80 percent.
The poll, conducted from July 26 to Aug. 30 last year, surveyed more than 13,257 people and has a margin of error of 0.8 percentage points.