Sun, Oct 28, 2012 - Page 3 News List

Bubble milk tea promotes Taiwan at US theme park

Staff Writer, with CNA, Los Angeles

Visitors to Universal Studios Hollywood in Los Angeles can now enjoy bubble milk tea, one of Taiwan’s specialties, inside the amusement park, Ten Ren Tea Co said on Friday.

The company, one of Taiwan’s leading tea leaves and tea drinks suppliers, said it began working with Universal Studios last week to sell bubble milk tea and other tea drinks on a trial basis.

Ten Ren’s outlet at Universal Studios is about 100m from the park’s entrance and sells four types of tea drinks — bubble milk tea, bubble milk green tea, bubble milk black tea and pearl bubble tea.

Cooperating with Taiwan’s Tourism Bureau, each salesperson at the Ten Ren outlet wears a top with the word “Taiwan” printed on it, while a portrait of one of Taiwan’s most distinctive landmarks — the Taipei 101 skyscraper — is printed on the outlet’s take-out cups.

Universal Studios Hollywood, which opened in 1964 as the first amusement park of Universal Studios in the world, attracts more than 10,000 visitors every day and has become one of the most famous tourist attractions in Los Angeles.

Due to its advantageous location, the tea shop sells about 200 drinks every day, the tea supplier said.

Ten Ren added that the company is so far happy with the sales achieved.

The trial sales period will continue until the end of the month, and then both sides will evaluate the arrangement, according to Ten Ren.

Lin Hsin-jen (林信任), a Tourism Bureau representative to Los Angeles, said he was delighted to see Taiwan’s bubble milk tea available at Universal Studios, as visitors will be able to taste some of Taiwan’s specialties.

So far, several Taiwanese tea shop chains, such as Chatime and Comebuy, have made inroads into the US market, selling bubble milk tea to consumers.

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