Tue, Sep 18, 2012 - Page 4 News List

Promotion efforts for Yushan need to continue: group

UPHILL EFFORT:The country’s highest peak failed to make it onto the final list of the world’s ‘New 7 Wonders of Natures’ last year

Staff writer, with CNA

Promotion of Taiwan’s highest peak, Yushan (玉山), also known as Jade Mountain, needs to continue, even though it was not one of the winners of the recent “New 7 Wonders of Nature” contest, a foundation dedicated to promoting the mountain said.

The Taiwan Jade Mountain Interchange Association, which was established last week, said it intends to introduce the 3,952m peak to the world because it is an iconic image of the country.

“Taiwanese are people with lofty ideals and we hope that the mountain can help us deliver this image to the world,” said Sung Ming-chi (宋明吉), chairman of the foundation, which currently has about 80 members.

In a worldwide four-stage competition that began four years ago to select the world’s “New Seven Wonders of Nature,” Yushan failed to make it onto the final list last year.

Despite this setback, the foundation intends to continue its efforts and use other ways of promoting the mountain, including launching exchange programs with international heritage institutes and developing education materials for schools, Sung said.

For example, the foundation plans to join the Beijing-based China Great Wall Society during a marathon that runs along the Yellow River in China in January next year, Sung said.

The “New 7 Wonders of Nature,” which were chosen by more than 100 million voters across the world, are: the Amazon River in South America; Halong Bay in Vietnam; Iguazu Falls in Argentina and Brazil; Jeju Island in South Korea; Komodo Island in Indonesia; the Puerto Princesa Underground River in the Philippines and Table Mountain in South Africa.

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