Thu, Jun 28, 2012 - Page 3 News List

Post service rebrand elicits over-the-counter love story

By Shelley Shan  /  Staff reporter

Lo Min-wei, left, and Yu Ching-yi hold their wedding pictures at an event in Taipei to promote the premiere of Chunghwa Post’s first mini-film yesterday.

Photo: Liu Hsin-de, Taipei Times

Chunghwa Post yesterday premiered its first mini-film as a part of a campaign to rebrand its corporate image.

The four-section film features the story of a man and a woman and how they relate to Chunghwa Post as they grow up. It also shows the four major businesses that Chunghwa Post operates — postal deliveries, savings and remittances facilities, life insurance and philatelic services.

The company said it hosted an event at which people were invited to submit their stories with the postal service. Of the selection of stories they received, some people said the postal service had helped them find their spouse, while others said that mailmen had appeared like action heroes bedecked in green costumes when they were children.

The romantic plot for the film was inspired by a true story that happened to a Chunghwa Post employee who also attended the premiere yesterday.

Twenty-nine-year-old Lo Min-wei (羅閔維), who works at a post office in Taoyuan County’s Dasi Township (大溪), met his wife, 26-year-old Yu Ching-yi (余靜宜), when she applied for a debit card at the postal office.

“I was going to go out for lunch when she [Yu] came in and asked me how to apply for a debit card and then I thought: ‘Well, she is cute’ and I decided to stay and help her,” Lo said. “Later I found out that we went to the same college and studied in the same department.”

Lo and Yu met in January 2010 and were married in October last year.

Lo said he saw the call for submissions on the company’s Web site and decided to put forward his story because he could really use the money.

Chunghwa Post chairman Oliver Yu (游芳來) said the firm aims to attract the attention of younger people through its first “mini-film”.

“Mini-films” have become a popular form of artistic expression because they can be produced within a very short period of time and often last between 30 to 300 seconds. They can be produced on a limited budget and they are largely broadcast through new media platforms, such as YouTube or cellphones.

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