Taiwan-born, New York-based fashion designer Jason Wu (吳季剛) will soon market a line of ready-to-wear clothes and accessories in collaboration with US retail chain Target.
The collection, Wu’s first in partnership with a mass retailer, will hit Target stores on Feb. 5, the second-largest discount retailer in the US said in a recent statement.
Wu, who shot to global fame in 2009 after US first lady Michelle Obama wore one of his designs to her husband’s inauguration ball, said in an interview with New York Times’ fashion journal T Magazine that his goal was not to duplicate anything from his main collection.
“Instead, I designed completely new clothes and accessories that reflect my taste and have a voice of their own,” the 29-year-old designer said.
Unlike his usually expensive high-end collection, the “Jason Wu for Target” collection features inexpensive, wearable pieces.
Promotion images released by Target in recent days offered an opportunity to see how Wu has translated his high-end ideas into cut-price creations.
A navy dress with blush pink will cost just US$40 and a ladylike two-tone bag goes on sale for just US$50.
Wu’s family left Taiwan when he was nine years old and moved to Vancouver, Canada, where he learned to sew by designing and making dolls’ clothes.
He studied sculpture in Tokyo and later enrolled at Parsons the New School for Design in New York City.
At age 16, Wu began to make freelance doll-clothing designs and later traveled around the world to study fashion design.
Four years ago he launched his own store in New York with earnings from sales of his dolls’ clothes and accessories.
He launched his first collection in 2006 and won Fashion Group International’s Rising Star award in 2008.
In June 2010, Wu won the Swarovski Womenswear Designer of the Year award presented by the Council of Fashion Designers of America, which is the top honor in the US fashion industry.