Japan is the country Taiwanese are most likely to visit in the next two years, followed by China and Hong Kong, according to a survey released on Thursday.
Fifty-seven percent of respondents said they planned to travel to Japan in the next two years, while 29 percent selected China and 23 percent picked Hong Kong, the Nielsen poll showed.
Taiwan was one of the top-three travel choices among Hong Kongers, Singaporeans and Malaysians who responded to the survey.
Over the past two years, Taiwanese tourists have visited China an average of 1.9 times and Hong Kong 2.2 times, the poll found. For business travelers, the average was 2.2 trips to China and 1.6 to Hong Kong.
Forty-eight percent of respondents said the main attraction that prompted return visits to China was the beautiful natural scenery.
Other reasons included seeing the country’s diverse metropolises, and visiting family and friends.
When asked about Hong Kong, more than half of the respondents said they enjoyed shopping in the territory, while 43 percent said the main attraction was the wide variety of food.
The survey, commissioned by Visa, was conducted between February and March via the Internet and using traditional research methods. It polled 11,620 respondents in 23 countries, including Taiwan, Japan, India, South Korea and Thailand.