As part of his latest agricultural policies, President Ma Ying-jeou (馬英九) yesterday joined the Taitung County Government via a video link-up to promote the launch of an online store that offers local agricultural produce in the county.
The Taitung Virtual Farm, launched by the county government, is the first online store organized by a local government to offer locally grown agricultural produce via an online platform.
Participating in the launch via a video broadcast from the Presidential Office, Ma lauded the virtual farm for helping local farmers and urged the public to be supportive of the store.
“I care about the development of agriculture in Taiwan very much, and it is a great strategy to connect agricultural produce with the Internet. Selling agricultural produce via the Internet will bring more profits for farms,” Ma said.
Taitung County Commissioner Justin Huang (黃健庭) said the online store offered a wide variety of local produce, from Buddha Head fruit to tea and coffee, and customers can place orders directly with farmers.
Promoting local produce and defending the government’s agricultural policy has become a top priority for the Ma administration as part of the president’s re-election bid.
Ma and the Chinese Nationalist Party (KMT) have focused their attention recently on measures to keep agricultural produce, including rice, bananas and rice wine, at a reasonable price, while accusing Democratic Progressive Party Chairperson Tsai Ing-wen (蔡英文), Ma’s main rival, of opposing an increase in the farmers’ pension from NT$5,000 per month to NT$6,000 during her term as vice premier under the former DPP administration.