Mon, May 30, 2011 - Page 2 News List

Female tourists to Taiwan on the rise, MOTC says

By Shelley Shan  /  Staff Reporter

The percentage of female tourists from abroad has grown strongly in the past eight years, a report by the Ministry of Transportation and Communications (MOTC) showed last week.

About 5.57 million international tourists visited Taiwan last year, the ministry said. Of that number, about 2.96 million of them were men, representing a little more than 53 percent of the total.

Statistics showed the percentage of male tourists had dwindled from 60.9 percent in 2004 to 53.5 percent in 2009.

The percentage of female tourists, meanwhile, had jumped from 39.1 percent in 2004 to 46.5 percent in 2009.

Commenting on the report, the Tourism Bureau said its international marketing strategies had focused on working women between 18 and 45 years of age.

In Japan and South Korea — two of the nation’s main sources of tourism — the bureau recruited popular local boy bands such as F4 and Fahrenheit as spokespersons and targeted independent travelers there.

The bureau also said that women in this age group had stronger purchasing power and were more inclined to travel abroad.

Male tourists dominated the statistics in the past because they mainly came for business purposes. More people began visiting the country for tourism after the government launched campaigns to attract international tourists, the bureau said.

The report also showed that China had surpassed Japan as the No. 1 source of international tourists last year, with the total surpassing 1.63 million. About 750,000 Chinese tourists were men, which represented about 25 percent of total male tourists from abroad. Chinese women accounted for 33.8 percent of the total female tourists.

Aside from China and Japan, the top five sources were Hong Kong and Macau (combined), the US and Malaysia. Female tourists from China, Hong Kong, Macau and Malaysia outnumbered their male counterparts, it said.

However, male tourists still dominated the demographics among those from the US and Japan, it said.

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