The majority of TV viewers in Taiwan think very little of exclusive news reports, the National Communications Commission said yesterday.
About 75 percent of viewers think exclusive news in Taiwan is of no significance, 54.2 percent see “little importance” in such reports and 21 percent think they are “unimportant,” a survey published by the commission showed.
Only 22.2 percent of viewers thought news exclusives were “important” or “very important,” the results showed.
Based on the results of the survey, the commission concluded that TV scoops were not as highly significant to viewers as they were to news channels.
However, the survey found that while viewers may not think much of exclusives, news programs remained their favorite TV shows, a trend that should be closely monitored by the relevant authorities and researchers, the commission said.
In the survey, 31.9 percent of TV viewers said news and weather broadcasts were their favorite shows, 19.5 percent said they preferred foreign movies, 19 percent rated variety shows as their favorite, 11 percent picked South Korean dramas and 10.6 percent said their preference was sports programs.
Meanwhile, 88.2 percent of respondents said they disliked infomercials, while 8.3 percent gave this type of program a positive rating.
The nationwide survey was conducted via telephone last year among a random sampling of 10,067 people. The margin of error was plus or minus 0.97 percentage points.
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