Mon, Jan 17, 2011 - Page 3 News List

Lack of Taiwanese edible oats debunks product’s labeling

By Vincent Y. Chao  /  Staff Reporter, with CNA

A popular cereal product claiming to made form local ingredients cannot be, since the ingredients are not grown anywhere in the nation, an investigation by the Democratic Progressive Party (DPP) showed yesterday.

DPP Legislator Pan Men-an (潘孟安) said consumers had been misled when they bought a Quaker oatmeal product thinking that it was made using local ingredients.

A recent series of nationwide commercials for the product, which feature entertainer Chu Ko-liang (豬哥亮), label the product as “Made in Taiwan,” and claim the ingredients are “safe and made locally.”

However, information from agricultural authorities has confirmed that oats are only grown in small quantities in Kinmen and Hualien counties, and that none are consumer grade, Pan said.

In addition, Pan said the product, which is sold in supermarkets, did not include a place of origin on the outer product packaging, which violated labeling laws.

“I will ask that relevant government agencies look into the matter,” he said. “Furthermore, the product should be immediately taken off shelves.”

The same concern regarding the labeling of oatmeal products was also raised by Pan in the legislature last year, who said the products usually contained a mix of oats from different origins, including China.

Quaker company representatives could not be reached for comment yesterday.

Pan’s remarks came as the government is stepping up its campaign promoting “Made in Taiwan” products, including TV and newspaper commercials.

The Taipei Times reported in October last year that several “Made in Taiwan” products were largely made in China.

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