Sun, Jan 09, 2011 - Page 2 News List

Crowds vie for special EasyCard

Staff Writer, with CNA

Crowds of people lined up yesterday to buy a special commemorative issue EasyCard that features paintings of rabbits by a well-known Taiwanese artist.

The issue, which commemorates the upcoming Year of the Rabbit on the Chinese lunar calendar, was the seventh by Taiwan EasyCard Corp in as many years featuring Chinese Zodiac animals.

“People like the idea very much — we have fans who line up every year,” EasyCard Corp chairman Liu I-cheng (劉奕成) said.

Liu said that before he became chairman of the corporation, he also used to line up to buy the commemorative cards.

LUCKY CHARM

One of the buyers waiting in line, Chan Tung-chiao, 60, said she was born in the Year of the Rabbit, adding that the rabbit was her good luck charm.

“How could I miss this chance of a lifetime?” she asked.

For some people, the special EasyCard might be a lucky charm, but for others, it is more like an economical miniature collection of works by Max Liu (劉其偉), a well-known artist who passed away in 2002 at the age of 93.

“For those who don’t have enough money to buy a genuine artwork, the card is a nice option,” Liu I-cheng said.

ONE OF A KIND

York Hsiao (蕭耀), chairman of Capital Art Center, said that Max Liu was one of the very few artists in Taiwan who painted the 12 Chinese Zodiac animals.

“People love his artwork because he paints the animals in such a cute way. People also look up to him because he is an inspiring figure,” said Hsiao, referring to the artist’s dedication to his work and his philanthropy.

The limited edition of 1,000 rabbit EasyCards comes in sets of two, priced at NT$1,200 per set.

EasyCards are used on the public transportation system in Taipei and are accepted at some retail outlets.

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