Sat, Dec 18, 2010 - Page 2 News List

Taiwanese book publishers look to make dent in China

Staff Writer, with CNA

For the first time, Taiwan will include a chapter promoting books printed in traditional Chinese characters in a book next year for trade fairs it organizes in China, a Taiwan External Trade Development Council (TAITRA) official said yesterday.

TRADITIONAL

The chapter, arranged by the Cross-Taiwan Strait Publication and Distribution Association in Taipei, will showcase books in traditional Chinese characters that were published in Taiwan over the past two years, said Hou Wen-chin (侯文欽), the deputy director of TAITRA’s market development department.

TAITRA will organize at least five trade shows in the Chinese cities of Shenyang, Guangzhou, Tianjin, Nanjing and Wuhan next year. Each fair is expected to have 1,000 to 2,000 booths displaying Taiwanese goods.

DIFFICULTIES

Promoting books published in Taiwan to China’s market has been difficult because local publishers often attend shows independently, but Hou said the TAITRA fairs would provide a unique platform that would increase contacts between the publishers and Chinese readers.

The association will join the effort, Hou said, because it is more familiar with regulations on selling Taiwanese books in China and can select suitable publishers and books for the fairs.

The association currently has more than 300 members in the local print and digital publishing sectors, according to officials of the recently established association.

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