Taiwan has launched an ad campaign in Japan’s major airports and railway stations to showcase its main scenic attractions and economic strengths in a bid to attract tourists and foreign investors, a Taiwanese official said on Wednesday.
The advertisements are also aimed at improving Taiwan’s visibility durign the APEC summit in Yokohama this weekend, Taiwan Visitors Association, Tokyo Office director Emily Huang (黃怡平) said.
Huang said she expects to increase the number of international visitors to Taiwan through advertising in Japan, taking advantage of the recent launch of direct flights between Taipei International Airport (Songshan) and Tokyo International Airport (Haneda), which are also featured in the posters.
A spokesman of Japan’s Keihin Electric Express Railway Co said he would like to visit Taiwan after he saw posters at Yokohama Railway Station featuring Taipei 101, the world’s second-tallest occupied freestanding skyscraper, and local delicacies.
Meanwhile, the Government Information Office (GIO) has also designed three ads that were placed in the arrival hall at Haneda, the railway station and the English-language Japan Times.
The ads were presented with slogans: Taiwan will share your investment dream; Taiwan has everything you need for a successful investment; and Taiwan will never let you fall.
In addition, a 30-second video clip produced by the GIO will also be screened on Japan’s CNNj channel and inside the waiting rooms at Haneda.
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