A series of activities aimed at revitalizing business in the historical and cultural areas along Zhongshan N Road began yesterday, with the Taipei City Government and hundreds of shops promising to provide a quality shopping and recreational experience for all customers.
“This is part of the city government’s efforts to transform Taipei into a city that has its own special character and atmosphere,” Liu Chug-chun (劉佳鈞), chief manager of the Taipei City Office of Commerce (TCOOC), said.
“Hundreds of enterprises, including hotels, restaurants, wedding salons and night markets, are located along Zhongshan North Road, which makes it a good place for clients of all kinds,” he said.
The promotional event, dubbed “Zhongshan North Road, I Love You,” was organized by the TCOOC and the Taipei City Government’s Department of Economic Development.
It was launched yesterday with a 24-hour “City Afternoon Tea Marathon” that featured 800 free afternoon tea setttings for visitors.
Noted Taiwanese writer Wang Wen-hua (王文華) said Zhongshan N Road offers the best atmosphere in which to have afternoon tea because of the many specialty shops in the area.
The entire event will run through July 31, with shops, restaurants and hotels in the area offering discounts and other promotions, event-organizers said.
Individuals who shop at participating stores will also be eligible to take part in a lucky draw for prizes that include a 32-inch LCD TV, a home stereo theater and MP3 players.
The Zhongshan N Road business area, known for its boutiques, hotels and wedding salons, is also home to the historical Dalongdong Baoan Temple where the Dalongdong Cultural Festival is held each year.
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